Privacy Policy

1. Effective Date: August 10, 2026

At Masters Optical, we take your privacy very seriously. This Privacy Policy explains how we collect, use, protect, and share your personal information when you visit our stores, use our website, or interact with our services.

2. Information We Collect

Information You Provide Directly

We may collect the following information when you place an order, create an account, contact us, or visit our stores:

- Contact information — Name, email address, phone number, mailing address

- Payment information — Credit or debit card number, billing address (we securely process and store your payment information; we do not retain full card numbers)

- Prescription information — Sphere, cylinder, axis, add power, pupillary distance (PD), segment height, and any other notes provided by your eye care professional

- Insurance information — Vision insurance provider, member ID, group number, and plan details

- Account information — Username, password, order history, and communication preferences

- Communication records — Emails sent to us, call logs, chat transcripts, and feedback

Information Collected Automatically

We automatically collect certain technical information when you visit our website, including:

- IP address

- Browser type and version

- Device type and operating system

- Pages visited and time spent on each page

- Referring website or search terms

- Cookies and similar tracking technologies (please see the "Cookies" section below)

Information from Third Parties

We may obtain information from the following sources:

- Your eye care professional — If you authorize us to directly obtain or verify your prescription

- Insurance companies — To verify eligibility, process claims, and determine coverage

- Logistics companies — To provide tracking updates and delivery confirmation

- Marketing partners — If you interact with our advertisements on third-party platforms

3. How We Use Your Information

We use your personal information for the following purposes:

Order Processing

• Details: Customizing prescription lenses to your specifications, processing payments, and shipping your eyewear

Customer Service

• Details: Responding to your inquiries, providing support, and resolving issues

Insurance Processing

• Details: Verifying coverage, submitting claims, and applying insurance benefits to your order

Account Management

• Details: Maintaining your order history, saving prescriptions for future orders, and managing your preferences

Quality Assurance

• Details: Ensuring prescription accuracy and product quality

Communication

• Details: Sending order confirmations, shipping updates, appointment reminders, and (with your consent) promotional materials.

Legal Compliance

• Details: Fulfilling regulatory, tax, and legal obligations applicable to optical businesses.

Security

• Details: Detecting and preventing fraud, unauthorized access, and other security threats.

Health and Prescription Data

Prescription information is considered sensitive personal information. We handle it using the following security measures:

- Prescription data is stored in encrypted form and is accessible only to authorized personnel involved in order fulfillment.

- We never sell, rent, or share prescription information with third parties for marketing purposes.

- Prescription data is retained only for as long as necessary to complete your order and provide ongoing customer service, or as required by law.

- If you request the deletion of your prescription data, we will comply, unless retention is required by applicable law or necessary to complete an ongoing order.

Although Masters Optical is not a healthcare provider subject to HIPAA, we voluntarily adopt similar standards of care in handling your prescription and vision-related information.

4. How We Share Your Information

We do not sell your personal information. We share your information only in the following limited circumstances:

Payment Processors

• Reason: Securely processing your payment transactions.

Logistics Carriers (UPS)

• Reason: Delivering your order and providing tracking information.

Insurance Companies

• Reason: Processing claims and verifying your vision insurance benefits.

Lens Manufacturers

• Reason: Customizing prescription lenses according to your specific requirements.

Technology Service Providers

• Reason: Website hosting, data analysis, email delivery, and IT support.

Law Enforcement or Legal Authorities

• Reason: As required by law, subpoenas, or court orders, or to protect our rights and safety.

All third-party service providers are contractually obligated to protect your information and use it solely for the purposes we specify.

5. Cookies and Tracking Technologies

Our website uses cookies to enhance your experience:

Necessary Cookies

• Purpose: Enable core website functions, such as the shopping cart and checkout.

Analytics Cookies

• Purpose: Help us understand how visitors use the website so we can make improvements.

Marketing Cookies

• Purpose: Used to display relevant advertisements and evaluate the effectiveness of marketing campaigns (used only with your consent).

You can manage your cookie preferences through your browser settings. Disabling necessary cookies may affect website functionality.

We do not use cookies to collect or share prescription information or health-related information.

6. Data Security

We employ industry-standard security measures to protect your personal information:

- SSL/TLS Encryption — All data transmitted between your browser and our website is encrypted.

- PCI DSS Compliance — Our payment processing complies with the Payment Card Industry Data Security Standard (PCI DSS).

- Access Control — Access to personal information and prescription data is restricted to authorized personnel with a legitimate need to know.

- Regular Audits — We regularly review our security measures and update them as necessary.

- Incident Response — In the unlikely event of a data breach, we will notify affected individuals and relevant regulatory authorities as required by law.

7. Data Retention

Order and Transaction Records

• Retention Period: 7 years (for tax and legal compliance).

Prescription Information

• Retention Period: Retained while your account is active or until you request deletion.

Insurance Records

• Retention Period: Retained in accordance with claims processing and audit requirements.

Marketing Preferences

• Retention Period: Retained until you unsubscribe or request removal.

Website Analytics Data

• Retention Period: Up to 26 months (anonymized after 12 months).

8. Your Privacy Rights

Applicable to all customers

You have the right to:

- Access — Request a copy of the personal information we hold about you.

- Correction — Request the correction of inaccurate or incomplete information.

- Deletion — Request the deletion of your personal information (subject to legal retention requirements).

- Opt-out of Marketing — Unsubscribe from promotional emails at any time; simply click the "unsubscribe" link in the email or contact us directly. For California Residents (CCPA / CPRA)

Under the California Consumer Privacy Act (CCPA) and the California Privacy Rights Act (CPRA), California residents have the following additional rights:- Right to Know — You may request that we disclose the categories, specific pieces, sources, and purposes of the personal information we collect about you, as well as the third parties with whom we share such information.

- Right to Delete — You may request that we delete your personal information (subject to certain exceptions).

- Right to Correct — You may request that we correct inaccurate personal information.

- Right to Opt Out of Sale or Sharing — We do not sell your personal information. We do not share your personal information for cross-context behavioral advertising. As no sale or sharing occurs, no such opt-out action is required.

- Right to Limit Use of Sensitive Personal Information — We do not use sensitive personal information (including prescription data) for purposes other than those necessary to fulfill orders and provide services.

- Right to Non-Discrimination — We will not discriminate against you for exercising any of your privacy rights.

9. How to Exercise Your Rights

To exercise any of the rights mentioned above, please contact us via:

Email: info@mastersoptical.com

Mailing Address: Masters Optical, 7825 Beverly Blvd #3b, Los Angeles, CA 90036, United States

Before processing your request, we may ask you to verify your identity to protect your information from unauthorized access.

10. Children's Privacy

Masters Optical does not knowingly collect personal information from children under the age of 13. If a parent or guardian believes we have collected information from a child under 13, please contact us immediately, and we will delete it. For prescriptions issued to minors, the relevant information is provided and managed by their parents or legal guardians.

11. Third-Party Links

Our website may contain links to third-party websites, such as portals for insurance service providers or websites for lens brands. We are not responsible for the privacy practices of these external websites. We encourage you to review the privacy policies of any third-party websites you visit.

12. Changes to This Policy

We may update this privacy policy from time to time. If we make significant changes, we will notify you via email or by posting a notice on the website before the changes take effect. The latest version will always be available on this page, with the "Last Updated" date displayed at the top.